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外卖打包盒的使用特性由商家定位决定
来源:www.sdynbz.com 发布时间:2023-01-13 浏览次数:122
如果餐饮外卖商家注重性价比,如盖浇饭、特色菜商家,主打低价的套餐饭系列,吸引用户的关键因素是菜品的价格。这时选择一次性外卖打包盒应该以低成本、简单、实用等特性为主,没必要盲目模仿其它商家,选择使用成本偏高的牛皮纸或无纺布手提盒,成本过高,便降低了店铺的实际利润,但是,也可以不妨考虑使用一些低价格的包装产品,包括印刷有店铺名、店铺宣传的不干胶标签、腰封等,这在一定程度上也为店铺塑造品牌形象助力,合理的控制包装成本。
If the restaurant take-out merchants pay attention to the cost performance, such as the rice noodles and specialty dishes, and focus on the low-price set meal series, the key factor to attract users is the price of the dishes. At this time, the selection of take-out packaging boxes should be based on the characteristics of low cost, simplicity and practicality. It is not necessary to blindly imitate other businesses. The use of high-cost kraft paper or non-woven portable boxes will reduce the actual profit of the store. However, it is also advisable to consider using some low-price packaging products, including self-adhesive labels printed with the store name and store publicity, waist seals, etc, To a certain extent, it also helps the store to shape its brand image and reasonably control the packaging cost.
如果餐饮外卖商家定位中高端,主要为商务办公白领提供工作餐,主打中端的商务工作餐,那可以考虑注重提升外卖打包盒,点外卖的办公人士多是年轻人,吸引人的外卖打包盒造型、文案等,能引起用户的关注且能得到广泛传播,对店铺的品牌形象和复购率以及推广传播都有强烈的正面影响。
If the catering takeout business is positioned at the middle and high end, mainly providing working meals for business office white-collar workers and focusing on the middle end of business working meals, it can be considered to focus on improving the takeout box. The office workers who order takeout are mostly young people. The attractive takeout box shape, copy, etc., can attract the attention of users and can be widely disseminated, and has a strong positive impact on the brand image and repurchase rate of the store as well as the promotion and dissemination.
如果餐饮外卖商家属于超高客单价的品类,比如火锅、烧烤、肉蟹煲等,这些菜品的价格动辄都要将近百元,客单价较高,利润也比较可观,这时候,如果商家能把把包装成本提高,提升外卖打包盒的档次,就能大的提高用户体验和高消费的满足感。
If the catering takeout business belongs to the category of ultra-high customer price, such as hot pot, barbecue, meat crab pot, etc., the price of these dishes is always close to 100 yuan, the customer price is high, and the profit is considerable. At this time, if the business can raise the packaging cost and improve the quality of takeout box, it can greatly improve the user experience and the satisfaction of high consumption.
一次性外卖打包盒
烧烤关心的是食物的保温性和包装完整性。烤串的口味受温度影响特别大,一旦烧烤凉了,那样顾客很容易给差评。其次是串的签子长,常规的餐盒很难满足包装的完整性。这就需要专门定制长的锡纸包装盒。
Barbecue is concerned with the heat preservation and packaging integrity of food. The taste of kebabs is particularly affected by temperature. Once the barbecue is cold, it is easy for customers to give bad comments. The second is the length of the string. Conventional lunch boxes are difficult to meet the integrity of the package. This requires customized long tinfoil box.
另外这类外卖打包盒要适当考量其聚餐的属性,重点在提升品牌形象、堂食引流、提高客户体验这三方面。打包盒或者包装纸箱、纸盒需要选择与大容量餐盒相匹配的高档纸盒,如果餐盒不能平放进去就尴尬了。如果店内有纸质的简易菜单也可以随餐放送,可以起到一定的引流到店作用。相反,低成本、价位不匹配的包装会使消费者觉得不值这个价,降低消费体验感,终损失消费用户。
In addition, this kind of take-out packaging box should take into account the attributes of its dinner party, focusing on improving the brand image, catering drainage and customer experience. Packaging boxes or packaging cartons, cartons need to choose high-grade cartons that match the large-capacity lunch boxes. If the lunch boxes cannot be placed flat, it will be embarrassing. If there is a simple paper menu in the store, it can also be delivered with the meal, which can play a certain role in guiding the store. On the contrary, low-cost and price mismatched packaging will make consumers feel unworthy of the price, reduce the sense of consumer experience, and eventually lose consumer users.
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The above is the relevant content of the problem that the use characteristics of the take-out packaging box are determined by the positioning of the business. If you have any doubts or needs, please feel free to consult us https://www.sdynbz.com !