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餐饮商家选外卖打包袋主要关注三个方面
来源:www.sdynbz.com 发布时间:2023-01-11 浏览次数:122
外卖打包袋怎么选?这对于很多餐饮外卖商家来说,都是个值得重视的问题。我们通过调研走访市场上很多餐饮商家,总结了餐饮商家选择外卖打包袋时可以主要关注三个方面:
How to choose a takeout bag? This is a problem worthy of attention for many food and beverage takeaway businesses. Through research and interviews with many catering businesses in the market, we summarized that catering businesses can mainly focus on three aspects when choosing take-out bags:
一,包装的实用功能。
1、 Practical functions of packaging.
卖打包袋是用来盛装食物的,那就要尽大的可能保证食物的口味和堂食体验一样,商家所选择的包装的保温、透气、防撒漏、密封性等性能如何,另外,高温热油接触劣质塑料产生对人体有害物质,商家选择的包装是否安全、环保等,这些才是商家选择外卖打包袋的首要考虑的条件。只有从用户角度考虑,保证菜品的质量,提升就餐体验,才能让用户满意、放心、才能增加回头客,提升复购率。
The packaging bag is used to hold food, so we should try our best to ensure that the taste of the food is the same as that of the dining experience. How about the thermal insulation, breathability, leak-proof, sealing and other properties of the packaging selected by the merchants. In addition, the high temperature hot oil contact with inferior plastic will produce harmful substances to human body, and whether the packaging selected by the merchants is safe and environmentally friendly is the primary consideration for the merchants to choose the takeaway packaging bag. Only from the perspective of users, ensure the quality of dishes and improve the dining experience, can users be satisfied and reassured, increase repeat customers and increase the repurchase rate.
外卖打包袋
二,包装成本。
2、 Packaging costs.
很多餐饮品牌连锁都会有一套严格的成本预算体系,基本上控制在平均客单价5%以内,若高于这个范围就会增加外卖的成本负担,商家的毛利润会受到很大影响。商家根据成本预算来尽可能提升用户体验感,外卖打包袋既不能一昧追求高档或者简单包装过分控制成本,包装投入成本要“量体裁衣”,就是说包装的成本要和菜品的客单价相匹配。
Many catering brand chains will have a strict cost budget system, which is basically controlled within 5% of the average unit price per customer. If it is higher than this range, it will increase the cost burden of take-out, and the gross profit of the merchants will be greatly affected. According to the cost budget, businesses should try to improve the user experience as much as possible. The takeaway bags should not blindly pursue high-end or simply package to control the cost excessively. The packaging input cost should be "tailored", that is to say, the packaging cost should match the customer price of the dishes.
三,外卖打包袋的颜值。
3、 The appearance of takeaway bags.
合理的色彩搭配、时尚的包装风格、吸引人的外卖打包袋造型、个性化的文案等,这些因素对提升消费者体验有着大的作用。
Reasonable color matching, fashionable packaging style, attractive takeout bag shape, personalized copywriting and other factors play a great role in improving consumer experience.
目前市场上常见的外卖打包袋的产品种类主要有以下几种:餐饮外卖商家可以对市场上的外卖打包袋有一个整体的认识,这样就可以根据客单价、菜品类型、店铺定位、各类包装材质的特点以及价位,来选择适合自己店铺的包装。
At present, the common product types of takeout bags in the market are mainly as follows: catering takeout merchants can have an overall understanding of takeout bags in the market, so that they can choose the packaging suitable for their own stores according to the unit price of customers, the type of dishes, the location of the store, the characteristics of various packaging materials and the price.
外卖核心的当然是食品本身,商家本身的菜品口味好是关键所在。在店铺的不同发展阶段适时地对外卖打包袋做出调整,塑造品牌形象,注重细节,这本身也是对店铺的一种包装。更多相关内容就来我们网站https://www.sdynbz.com咨询吧!
Of course, the core of takeout is the food itself, and the key is the good taste of the dishes of the merchants themselves. At different stages of the store's development, make timely adjustments to the takeout bags, shape the brand image, and pay attention to details, which is also a kind of packaging for the store itself. Come to our website for more relevant content https://www.sdynbz.com Ask!