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餐饮外卖商家选择定做外卖打包袋关注什么?
来源:www.sdynbz.com 发布时间:2023-01-06 浏览次数:122
外卖打包袋怎么选?这对于很多餐饮外卖商家来说,都是个值得重视的问题。我们通过调研走访市场上很多餐饮商家,总结了餐饮商家选择外卖包装时可以主要关注三个方面:
How to choose a takeout bag? This is a problem worthy of attention for many catering takeout businesses. We visited many catering businesses in the market through research and summarized that catering businesses can mainly focus on three aspects when choosing takeout packaging:
一,包装的实用功能。
1、 Practical functions of packaging.
外卖包装是用来盛装食物的,那就要尽大的可能保证食物的口味和堂食体验一样,商家所选择的包装的保温、透气、防撒漏、密封性等性能如何,另外,高温热油接触劣质塑料产生对人体有害物质,商家选择的包装是否安全、环保等,这些才是商家选择外卖包装的要考虑的条件。只有从用户角度考虑,保证菜品的质量,提升就餐体验,才能让用户满意、放心、才能增加回头客,提升复购率。
The takeout packaging is used to contain food, so we should try our best to ensure that the taste of the food is the same as that of the dining experience. How about the thermal insulation, breathability, leakage prevention, sealing and other properties of the packaging chosen by the merchants? In addition, the high temperature hot oil will produce harmful substances to human health when contacting low-quality plastics, and whether the packaging chosen by the merchants is safe and environmentally friendly. These are the conditions that the merchants should consider when choosing the takeout packaging. Only from the perspective of users, ensure the quality of dishes and improve the dining experience, can users be satisfied and reassured, increase repeat customers and improve the repurchase rate.
外卖打包袋
二,包装成本。
2、 Packaging costs.
这一方面无疑是商家关心的因素,很多餐饮品牌连锁都会有一套严格的成本预算体系,基本上控制在平均客单价5%以内,若高于这个范围就会增加外卖的成本负担,商家的毛利润会受到很大影响。商家根据成本预算来尽可能提升用户体验感,外卖包装既不能一昧追求高档或者简单包装过分控制成本,包装投入成本要“量体裁衣”,就是说包装的成本要和菜品的客单价相匹配。
This is undoubtedly a factor that businesses are concerned about. Many catering brand chains will have a strict cost budget system, which is basically controlled within 5% of the average customer price. If it is higher than this range, it will increase the cost burden of takeout, and the gross profit of businesses will be greatly affected. Businesses should try to improve the user experience as much as possible according to the cost budget. The takeout packaging should not blindly pursue high-end or simply control the cost. The packaging input cost should be "tailored", which means that the packaging cost should match the customer price of the dishes.
三,外卖包装的颜值。
3、 The beauty of takeout packaging.
合理的色彩搭配、时尚的包装风格、吸引人的外卖包装造型、个性化的文案等,这些因素对提升消费者体验有着大的作用。鹿小印工厂目前经常定做的的外卖包装的产品种类主要有以下几种:
Reasonable color matching, fashionable packaging style, attractive takeout packaging modeling, personalized copywriting, etc., these factors play a great role in improving the consumer experience. At present, Luxiaoyin Factory often orders the following types of products for takeout packaging:
餐饮外卖商家可以对市场上的外卖包装有一个整体的认识,这样就可以根据客单价、菜品类型、店铺定位、各类包装材质的特点以及价位,来选择适合自己店铺的包装。更多相关内容就来我们网站https://www.sdynbz.com咨询吧!
Food and beverage takeout merchants can have an overall understanding of the takeout packaging in the market, so that they can choose the packaging suitable for their own stores according to the customer unit price, food type, store positioning, characteristics of various packaging materials and price. More relevant content will come to our website https://www.sdynbz.com Consult!