1

　　one

　　外卖包装需要考量哪些因素

　　What factors should be considered for takeaway packaging

　　餐饮外卖相较于传统堂食是一门时间和空间都在变的生意。当一份外卖经门店打包，由外卖员送至消费者的手上，外卖包装作为餐饮品的承载容器需经得起“时间”和“空间”的考验。时间上，餐饮品在一定时间内送至消费者手上时仍需保持较好口感，这对包装的保温、透气、耐油等性能提出了较高要求；空间上，由于用餐场景的变化，外卖包装需确保在一定运输距离内(通常为3-10km)防止餐饮品撒漏，一定程度上还需承担品牌宣传的功能。但在现有的包装技术水平下，能够完全满足上述几点的包装通常会成本较高。

　　Compared to traditional dine in, food delivery is a business that is constantly changing in terms of time and space. When a takeaway is packaged in a store and delivered by a delivery person to the hands of consumers, the takeaway packaging, as a container for catering products, must withstand the test of time and space. In terms of time, when food and beverage products are delivered to consumers within a certain period of time, they still need to maintain a good taste, which puts high demands on the insulation, breathability, oil resistance and other properties of the packaging; In terms of space, due to the changes in dining scenes, takeaway packaging needs to ensure that food and beverage spills are prevented within a certain transportation distance (usually 3-10km), and to some extent, it also needs to undertake the function of brand promotion. However, at the current level of packaging technology, packaging that can fully meet the above points usually incurs higher costs.

　　餐饮外卖包装除了需要保障优良的性能、精美的外观和适宜的价格之外，还需要尽可能地实现绿色环保，经过妥善处理后，能够物尽其用或减少环境影响。

　　In addition to ensuring excellent performance, exquisite appearance, and suitable price, food delivery packaging also needs to achieve green environmental protection as much as possible. After proper handling, it can be fully utilized or reduce environmental impact.

　　现代餐饮品类繁多，针对不同的菜品特点需要商家选用不同的餐饮外卖包装。通过对餐饮商家、供应商、消费者的访谈调研，选取外卖包装一般从以下四个维度衡量：性能，外观，价格，环保。如何平衡上述四点，是商家选择外卖包装的关键。

　　There are many types of modern catering, and businesses need to choose different food delivery packaging according to the characteristics of different dishes. Through interviews and research with catering businesses, suppliers, and consumers, takeaway packaging is generally measured from the following four dimensions: performance, appearance, price, and environmental protection. How to balance the above four points is the key for businesses to choose takeaway packaging.

　　2

　　two

　　提到外卖包装商家和消费者都关注什么?

　　What are the concerns of both food delivery packaging merchants and consumers?

　　通过线上问卷调查的方式，我们收集了来自1678个商家和524名消费者关于外卖包装的相关反馈。其中，参与调研的商家涵盖了本次报告的六大类菜品，消费者主要为轻中度外卖使用群体（问卷调研中，67%的消费者每周点1-5次外卖）。

　　We collected feedback on takeaway packaging from 1678 merchants and 524 consumers through an online questionnaire survey. Among them, the surveyed merchants covered the six major categories of dishes in this report, and the consumers were mainly the light to medium delivery user group (in the questionnaire survey, 67% of consumers ordered 1-5 takeout times a week).

　　1. 商家

　　1. Merchants

　　本次参与问卷调研的商家涵盖的品类有：(1) 冰凉甜点、水果捞；(2)轻食、沙拉、健康餐；(3)西式点心、蛋糕、糕点；(4)咖啡、茶饮、奶茶、果汁；(5)饺子、包子、寿司、饼类；(6)粥品。

　　The categories covered by the participating merchants in this survey include: (1) cold desserts and fruit scoops; (2) Light meals, salads, and healthy meals; (3) Western style Dim sum, cake, pastry; (4) Coffee, tea drinks, milk tea, fruit juice; (5) Dumplings, buns, sushi, and pancakes; (6) Congee.

　　调研中发现，商家最关注包装的性能，环保、外观和成本次之。超70%的菜品出餐温度和最佳食用温度在常温以上，这对商家使用的餐饮包装提出了较高的耐热性和保温性要求。尽管商家认为绿色包装有利于提升品牌价值和辨识度，但成本是制约其推广与使用的因素之一。另外，商家认为包装的外观对品牌宣传有重要的作用。

　　In the survey, it was found that businesses are most concerned about the performance of packaging, followed by environmental protection, appearance, and cost. More than 70% of dishes are served at temperatures above room temperature, which requires high heat resistance and insulation for the catering packaging used by businesses. Although businesses believe that green packaging is beneficial for enhancing brand value and recognition, cost is one of the factors limiting its promotion and use. In addition, merchants believe that the appearance of packaging plays an important role in brand promotion.

　　商家最关注包装的安全性、密封性和保温性。符合国家食品安全要求是所有商家最为关注的，也是商家选购包装的底线。不同的菜品对包装的需求不同，粥品的最佳食用温度更高，对包装的耐热性和隔热性提出了更高要求；轻食、沙拉、健康餐更关注包装打包的便捷程度；西式点心、蛋糕、糕点品类还关注包装的挺度；含汤水的菜品更关注包装的密封性，需实现防撒漏的功能。

　　Merchants are most concerned about the safety, sealing, and insulation of packaging. Compliance with national food safety requirements is the most important concern for all businesses, and it is also the bottom line for businesses to choose packaging. Different dishes have different requirements for packaging. The best eating temperature of Congee is higher, which puts forward higher requirements for heat resistance and heat insulation of packaging; Light meals, salads, and healthy meals pay more attention to the convenience of packaging and packing; Western style Dim sum, cake and pastry also pay attention to the stiffness of packaging; For dishes containing soup, more attention should be paid to the sealing of the packaging, which needs to achieve the function of preventing spillage.

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　　This article is a friendly contribution from takeaway packaging bags For more related knowledge, please click https://www.sdynbz.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.