欢迎来济南壹诺包装有限公司网站!在线留言
  • 全国电话服务热线:400-801-0899

当前位置:首页 > 新闻中心 > 行业新闻
外卖打包带定做厂家与零售商对比有什么优势?
来源:www.sdynbz.com 发布时间:2025-07-14 浏览次数:122

  在外卖打包带的采购选择中,定做厂家与零售商相比,在多个维度展现出独特优势,尤其适合有长期、批量或个性化需求的商家。

  In the procurement selection of takeaway strapping, customized manufacturers have unique advantages compared to retailers in multiple dimensions, especially suitable for businesses with long-term, bulk or personalized needs.

  从定制化能力来看,定做厂家的优势尤为突出。厂家可根据商家的具体需求,灵活调整打包带的规格参数,如宽度、厚度、承重强度等,匹配不同外卖包装的尺寸与重量。对于需要体现品牌标识的商家,厂家能提供印字、烫金等个性化服务,将商家 logo、联系方式等信息精准印在打包带上,既强化品牌传播,又提升包装的专业度。而零售商的打包带多为标准化量产产品,规格固定且难以实现个性化设计,难以满足商家的差异化需求。

  From the perspective of customization capabilities, the advantages of customized manufacturers are particularly prominent. Manufacturers can flexibly adjust the specifications and parameters of the packaging tape according to the specific needs of merchants, such as width, thickness, load-bearing strength, etc., to match the size and weight of different takeaway packaging. For merchants who need to reflect their brand identity, manufacturers can provide personalized services such as printing and hot stamping, accurately printing the merchant's logo, contact information, and other information on the packaging tape, which not only strengthens brand communication but also enhances the professionalism of packaging. However, the packaging straps of retailers are mostly standardized mass-produced products with fixed specifications and difficult to achieve personalized design, which makes it difficult to meet the differentiated needs of merchants.

  价格成本方面,定做厂家更具竞争力。批量采购时,厂家省去了中间流通环节,直接以出厂价与商家对接,采购量越大,单位成本往往越低。尤其对于长期合作的商家,厂家还可能提供阶梯式报价或返利政策,进一步降低采购成本。零售商作为中间环节,需承担仓储、运输、店面运营等费用,这些成本会转嫁到产品价格中,导致同款打包带的零售价普遍高于厂家定做价,批量采购时的成本差距更为明显。

  In terms of price and cost, custom manufacturers are more competitive. When purchasing in bulk, the manufacturer eliminates the intermediate circulation link and directly connects with the merchant at the factory price. The larger the purchase quantity, the lower the unit cost. Especially for long-term partners, manufacturers may offer tiered pricing or rebate policies to further reduce procurement costs. As an intermediate link, retailers need to bear the costs of warehousing, transportation, and store operation, which will be passed on to the product price, resulting in the retail price of the same packaging tape generally being higher than the manufacturer's customized price, and the cost gap is more obvious when purchasing in bulk.

  供货稳定性是定做厂家的另一大优势。厂家拥有自主生产线,可根据商家的订单计划灵活安排生产,确保供货周期稳定,避免因断货影响商家运营。对于有季节性需求波动的商家,厂家能提前储备原材料,快速响应订单增量,保障旺季供应。而零售商的货源依赖上游供应商,受库存、物流等因素影响较大,容易出现缺货、断码等问题,尤其在订单量突增时,难以快速补货,可能影响商家的正常打包需求。

  Supply stability is another major advantage for custom manufacturers. The manufacturer has its own production line and can flexibly arrange production according to the merchant's order plan, ensuring a stable supply cycle and avoiding the impact of stockouts on merchant operations. For businesses with seasonal demand fluctuations, manufacturers can reserve raw materials in advance, respond quickly to order increments, and ensure supply during peak seasons. Retailers rely on upstream suppliers for their supply of goods, which is greatly affected by factors such as inventory and logistics, and are prone to problems such as stock shortages and code breaks. Especially when the order volume suddenly increases, it is difficult to replenish quickly, which may affect the normal packaging needs of merchants.

06b611d1d5a7426029f307580bb033f6_b4bf65bfec14e14_1752476649000.jpg

  服务专业性上,定做厂家能提供更全面的支持。售前阶段,厂家会根据商家的使用场景推荐合适的打包带材质(如 PP 带、PET 带等)和规格,提供样品测试服务;售中可实时反馈生产进度,让商家掌握订单动态;售后若出现质量问题(如断裂、印刷模糊等),厂家能直接对接处理,提供退换货或返工服务。零售商的服务多集中在销售环节,对产品特性、定制方案的了解较浅,难以提供专业的选型建议,售后问题也可能因环节过多导致处理效率低下。

  In terms of service professionalism, customized manufacturers can provide more comprehensive support. In the pre-sales stage, the manufacturer will recommend suitable packaging tape materials (such as PP tape, PET tape, etc.) and specifications based on the merchant's usage scenario, and provide sample testing services; Real time feedback on production progress during sales, allowing merchants to keep track of order dynamics; If there are quality issues with after-sales service (such as breakage, blurred printing, etc.), the manufacturer can directly handle them and provide return, exchange or rework services. Retailers' services are mostly concentrated in the sales process, with limited understanding of product features and customized solutions, making it difficult to provide professional selection advice. After sales issues may also be inefficient due to too many links.

  此外,定做厂家在材质把控上更具优势。为维护长期合作,厂家会严格筛选原材料,确保打包带的韧性、耐候性等指标达标,减少因打包带断裂导致的包装破损问题。而部分零售商为追求利润,可能采购质量参差不齐的产品,存在隐性风险。

  In addition, custom manufacturers have more advantages in material control. To maintain long-term cooperation, manufacturers will strictly screen raw materials to ensure that the toughness, weather resistance, and other indicators of the packaging tape meet the standards, reducing packaging damage caused by tape breakage. Some retailers, in pursuit of profit, may purchase products with uneven quality, which poses hidden risks.

  综上,外卖打包带定做厂家在定制化、成本、供货、服务等方面的综合优势,使其成为中大型外卖商家、连锁品牌的优选,尤其适合注重品牌建设和长期成本控制的商家。

  In summary, the comprehensive advantages of customized takeaway straps manufacturers in customization, cost, supply, and service make them the preferred choice for medium to large takeaway businesses and chain brands, especially for businesses that focus on brand building and long-term cost control.

  本文由外卖打包袋友情奉献.更多有关的知识请点击:https://www.sdynbz.com我们将会对您提出的疑问进行详细的解答,欢迎您登录网站留言.

  This article is a friendly contribution from food packaging boxes For more information, please click: https://www.sdynbz.com We will provide detailed answers to your questions. You are welcome to log in to our website and leave a message