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选择外卖包装袋的参考问题与标准
来源:www.sdynbz.com 发布时间:2022-09-26 浏览次数:122
由于食物的烹制方式种类很多,所以不同烹饪方式的食物需要有针对性的进行打包,这样才能够确保食物的口感、美观等等,那么作为个体商家的我们,在选择外卖包装袋的参考问题与标准呢?
As there are many kinds of food cooking methods, the food of different cooking methods need to be packaged in a targeted way to ensure the taste, beauty, etc. of the food. What are the reference questions and standards for us as individual businesses in choosing takeout packaging bags?
选择外卖包装袋的参考问题
Reference problems in selecting takeout packaging bags
1、价格成本:包装成本一定事先要有严格预算,控制在平均客单价5%以内。高于这个范围就会增加外卖的成本负担,商家应慎重选择。
1. Price cost: The packaging cost must be strictly budgeted in advance and controlled within 5% of the average customer price. If it is higher than this range, it will increase the cost burden of takeout, and businesses should be cautious in choosing.
2、是否易变形:哪些容易被挤压变形影响口感的品类需要注意,比如:蛋糕甜品类。
2. Whether it is easy to deform: it is necessary to pay attention to the categories that are easy to be squeezed and deformed and affect the taste, such as cake desserts.
3、是否耐高温:不能用PET的包装来放高温的汤品,热炒的菜品,容易融化和有异味。
3. High temperature resistance: high temperature soups and stir fried dishes can not be put in PET packages, which are easy to melt and have peculiar smell.
4、密封性好不好:像很多环保材料本身质感很好、材料天然,就是手感较软,密封性不够高,装放带汁水的菜品容易撒漏,这也是商家要考量的地方。
4. Good sealing performance: For example, many environment-friendly materials have good texture and natural materials, but they are soft and not sealed enough, and the dishes with juice are easy to leak, which is also something that businesses should consider.
外卖包装袋
选择外卖包装袋的标准
Criteria for selecting takeout bags
重要的是其功能性,这个标准高于其他一切考量。
What matters is its functionality, which is above all other considerations.
功能性包括:不易破损、不变形、不撒漏、不串味儿、保温、方便、口感佳。毕竟用户点外卖基本核心的需求是食物,包装如果不能包装菜品质量,一切免谈。
Functionality includes: not easy to be damaged, not deformed, not leaking, not stringing taste, heat preservation, convenience, and good taste. After all, the basic core demand of the user for takeout is food. If the packaging can not package the quality of the dishes, nothing will happen.
先满足“标准一”后,兼顾在成本预算内增强用户体验感。包装的成本一定要跟客单价匹配。
First meet the "standard one", and then give consideration to enhancing the user experience within the cost budget. The cost of packaging must match the customer's unit price.
如果商家走致性价比的路线,客单价25元以内可以点两个菜一个主食的快餐店。包装应走简洁、实用路线,切忌画蛇添足配套过多的纸盒、腰封等装饰大于功用的东西。
If the merchants follow the cost-effective route, they can order two dishes and one staple food at a price of less than 25 yuan. The packaging should be simple and practical, and it is strictly forbidden to add superfluous paper boxes, waist seals and other things that are more decorative than functional.
一方面是成本占比过高,顾客来消费的大原因不是包装而是冲着定价便宜来的,降低了店铺的毛利,另一方面是因为低客单价店铺属于高频消费品类,过于繁复的包装制造了过多的垃圾,造成消费者的心理负担。
On the one hand, the proportion of cost is too high. The main reason why customers come to consume is not packaging but cheap pricing, which reduces the gross profit of the store. On the other hand, the low customer price stores belong to high-frequency consumer goods. The overly complex packaging creates too much waste, causing consumers' psychological burden.
选择外卖包装袋的参考问题与标准就讲解到这里了,您对此有什么想咨询的,就来我们网站http://www.sdynbz.com看看吧!
This is the end of the reference questions and standards for choosing takeout bags. If you have any questions about this, please come to our website http://www.sdynbz.com Look!