产品进行包装技术已经发展成为我国的营销的重要组成一个部分，它与消费者的心理活动有着密切的关系，那么打包盒如何通过设计才能引起消费者的注意呢?下面一次性外卖打包盒厂家为您出谋划策。

Product packaging technology has developed into an important part of marketing in China. It has a close relationship with the psychological activities of consumers. How can the packaging box attract the attention of consumers through design? The following manufacturers of disposable takeout boxes will give you advice.

求实心理

Realistic psychology

大多数消费者在消费过程中的消费心理是现实主义心理，他们认为商品的实际效用非常重要，他们希望商品好用、便宜，不刻意追求美观、款式新颖。

Most consumers' consumption psychology in the process of consumption is realistic psychology. They believe that the actual utility of the goods is very important. They hope that the goods are easy to use and cheap, and do not deliberately pursue beauty and novelty.

求美心理

Beauty seeking psychology

具有一定经济承受能力的消费者普遍具有求美心理，注重商品的造型和外包装，更注重商品的艺术价值。具有求美心理的消费社会群体主要是年轻人，这类群体中女性的比例相对较高。在产品类别上，珠宝、化妆品、服装、工艺品、礼品的打包盒更应该注重审美价值心理的表达。

Consumers with certain economic bearing capacity generally have the psychology of seeking beauty, pay attention to the shape and outer packaging of commodities, and pay more attention to the artistic value of commodities. The consumer social groups with the psychology of seeking beauty are mainly young people, and the proportion of women in this group is relatively high. In terms of product categories, the packaging boxes of jewelry, cosmetics, clothing, handicrafts and gifts should pay more attention to the expression of aesthetic value psychology.

求异心理

Seeking differences

渴望差异的消费社会群体主要是35岁以下的年轻人。这种文化消费市场群体可以认为，商品和包装风格很重要，注重新颖、独特、有个性，即包装技术要求在形状、颜色、形状等方面时尚。

The consumer social groups that yearn for differences are mainly young people under the age of 35. This kind of cultural consumption market group can think that the commodity and packaging style are very important and pay attention to novelty, uniqueness and individuality, that is, the packaging technology requires fashion in shape, color and shape.

而且对于商品的使用价值和价格问题不是很在意，对于我们这一目标群体的消费群体不容忽视，打包盒系统设计应突出“新颖“的特点，以满足需要他们自己心理上的差异分析需求。

Moreover, they are not very concerned about the use value and price of commodities. For the consumer group of our target group, we should not ignore it. The design of packing box system should highlight the characteristics of "novelty" to meet the needs of their own psychological difference analysis.

从众心理

group psychology

群体心理学的消费者倾向于时尚或者名人崇拜者，年龄范围广泛。因为媒体强调时尚和名人这种心理行为，为此，包装设计应把握潮流，或直接提升消费者的形象，如代言人，提高商品的可靠性。

Consumers of group psychology tend to be fashion or celebrity admirers with a wide range of ages. Because the media emphasizes the psychological behavior of fashion and celebrities, packaging design should grasp the trend, or directly improve the image of consumers, such as spokesmen, and improve the reliability of goods.

本公司主要经营：包装盒、小吃盒、快餐盒、打包盒、纸盒、蛋糕盒等多种多样规格类型的包装盒，您可以关注我们网站http://www.sdynbz.com，联系我们们参与定制。

The company mainly deals in: disposable lunch boxes, salad boxes, packaging boxes, snack boxes, fast food boxes, packaging boxes, cartons, cake boxes and other packaging boxes of various specifications. You can follow our website http://www.sdynbz.com Yes, contact us to participate in customization.