外卖包装怎么选？这对于很多餐饮外卖商家来说，都是个值得重视的问题。我们通过调研走访市场上很多餐饮商家，总结了餐饮商家选择外卖包装时主要关注三个方面：

How to choose the delivery package? This is a problem worthy of attention for many catering takeout businesses. Through investigation and interview with many catering businesses in the market, we summarized three main aspects that catering businesses focus on when choosing takeout packaging:

实用功能。

Utility functions.

外卖包装袋是用来盛装食物的，那就要尽很大的可能保证食物的口味和堂食体验一样，商家所选择的包装的保温、透气、防撒漏、密封性等性能如何，另外，高温热油接触劣质塑料产生对人体有害物质，商家选择的包装是否安全、环保等，这些才是商家选择外卖包装的首要考虑的条件。只有从用户角度考虑，保证菜品的质量，提升就餐体验，才能让用户满意、放心、才能增加回头客，提升复购率。

The takeout packaging bag is used to contain food, so it is necessary to ensure that the food taste is the same as the food experience. What are the performance of the packaging selected by the business, such as heat preservation, ventilation, leakage prevention and sealing? In addition, the high-temperature hot oil contacts with inferior plastic to produce harmful substances to human body. Whether the packaging selected by the business is safe and environmentally friendly is the primary consideration for the business to select the takeout packaging. Only from the perspective of users, to ensure the quality of dishes and improve the dining experience, can users be satisfied, assured, increase repeat customers and improve the repurchase rate.

成本。

Cost.

很多餐饮品牌连锁都会有一套严格的成本预算体系，基本上控制在平均客单价5%以内，若高于这个范围就会增加外卖的成本负担，商家的毛利润会受到很大影响。商家根据成本预算来尽可能提升用户体验感，外卖包装既不能一昧追求高档或者简单包装过分控制成本，包装投入成本要“量体裁衣”，就是说包装的成本要和菜品的客单价相匹配。

Many food and beverage brand chains will have a strict cost budget system, which is basically controlled within 5% of the average customer unit price. If it is higher than this range, the cost burden of takeout will be increased, and the gross profit of merchants will be greatly affected. Businesses should improve the user experience as much as possible according to the cost budget. Delivery packaging should not blindly pursue high-end or simple packaging to control the cost too much. The packaging investment cost should be "tailored", that is, the packaging cost should match the customer unit price of the dishes.

颜值。

level of appearance.

合理的色彩搭配、时尚的包装风格、吸引人的外卖包装造型、个性化的文案等，这些因素对提升消费者体验有着极大的作用。目前市场上常见的外卖包装的产品种类主要有以下几种：餐饮外卖商家可以对市场上的外卖包装有一个整体的认识，这样就可以根据客单价、菜品类型、店铺定位、各类包装材质的特点以及价位，来选择适合自己店铺的打包袋。

Reasonable color matching, fashionable packaging style, attractive take away packaging modeling, personalized copywriting, etc. these factors play a great role in improving consumer experience. At present, the product types of common take away packaging in the market mainly include the following: Catering take away merchants can have an overall understanding of the take away packaging in the market, so that they can choose the packaging bags suitable for their own stores according to the customer unit price, the type of dishes, the positioning of the store, the characteristics and prices of various packaging materials.

外卖核心的当然是食品本身，商家本身的菜品口味好是关键所在。在店铺的不同发展阶段适时地对外卖打包袋做出调整，塑造品牌形象，注重细节，这本身也是对店铺的一种包装。

Of course, the core of takeout is the food itself, and the key is the good taste of the merchants' own dishes. It is also a kind of packaging for the store to timely adjust the delivery bags at different development stages of the store, shape the brand image and pay attention to details.

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