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食品包装礼盒一般有什么包装要点需要注意?
来源:www.sdynbz.com 发布时间:2021-10-13 浏览次数:122
食品包装礼盒是我们日常生活中常见的一种礼盒,这样说一点都不为过。大家想想,我们一日三餐都要接触食品,平时还偶尔吃点零食。我们每天接触到的食品种类,都有两三种,多的可以有十种以上。这样,食品的礼盒包装就显得尤为重要。尤其是那些名贵食材,我们一般购买回来都是送给亲朋好友。如果包装不当,会被认为诚意不够。
Food packaging gift box is a common gift box in our daily life. It's not too much to say. Let's think about it. We have to touch food three meals a day and eat snacks occasionally. We are exposed to two or three kinds of food every day, and more than ten kinds. In this way, the gift box packaging of food is particularly important. Especially those precious ingredients, we usually buy them back for our relatives and friends. If the packing is improper, it will be considered that the sincerity is not enough.
在仔细研究食品包装礼盒之前,我们不妨先看一下现在常见的食品种类。现在常见的食品种类有零食,名贵食材,土特产和日常的一些常见食材。而用到礼盒包装的,一般都是比较名贵或者有特色的产品,比如说名贵食材和土特产。当然,一些零食礼包或者进口零食有时候也会用礼包包装。
Before carefully studying food packaging gift boxes, we might as well take a look at the common types of food now. Now the common types of food are snacks, precious ingredients, local specialties and some common daily ingredients. The gift box packaging is generally more expensive or characteristic products, such as precious ingredients and local specialties. Of course, some snacks or imported snacks are sometimes packaged in gift bags.
食品包装礼盒其实有很多讲究。一些公司不知道其中的奥妙,往往会在包装上面犯错误,从而流失一些客户。食品礼盒的一个要点,就是不要过度包装。过度包装不仅国家相关法律法规不允许,还会引起客户的反感。比如说,有些公司为了凸显产品的贵重,往往会使用多层包装,包装也会弄得很奢华。殊不知,客户在解开一层层包装的时候,发现产品的比例和包装严重不相符,会有很大的反感心理,认为企业偷工减料。
Food packaging gift box actually has a lot of attention. Some companies don't know the secret and often make mistakes in packaging, thus losing some customers. One of the key points of food gift boxes is not to over package. Excessive packaging is not only not allowed by relevant national laws and regulations, but also disgusted by customers. For example, in order to highlight the value of products, some companies often use multi-layer packaging, and the packaging will be very luxurious. As everyone knows, when unpacking layers of packaging, customers find that the proportion of products is seriously inconsistent with the packaging, they will have a great aversion and think that the enterprise is cutting corners.
食品包装礼盒的二个要点,就是要有特色。这个要求一般体现在土特产上。很多土特产的包装都十分简陋,有时候甚至会以几个卡通的牛羊鸡形象印刷在上面就草草了事。其实土特产是一种十分有文化价值的产品。我们在设计包装的时候应该在地域文化上面下手,以回归自然为主,尽量体现出产品的深度。
The second key point of food packaging gift box is to have characteristics. This requirement is generally reflected in local specialties. The packaging of many local specialties is very simple. Sometimes they even print a few cartoon images of cattle, sheep and chickens on it. In fact, local specialty is a product of great cultural value. When designing packaging, we should start with regional culture, focus on returning to nature and try to reflect the depth of the product.
以上就是食品包装礼盒的一些要点。在现在主要消费群体都是年轻人的情况下,我们在包装上面更加要尽力而为。除了传统的包装方式,我们还可以尝试一下新的设计方案。特别是零食,食品礼盒这些年轻向的产品。
These are some key points of food packaging gift box. Now that the main consumer groups are young people, we should do our best in packaging. In addition to the traditional packaging, we can also try new design schemes. Especially snacks, food gift boxes, these young products.